2021-06-07

2021-06-07

June 7, 2021 blue; text-decoration: blue; text-decoration: none;”>22nd edition of the 9th year of SmartDrivingCars eLetter

Self-Driving Cars Could Be Decades Away, No Matter What Elon Musk Said

C. Mims, June 5, “…” Read more  Hmmmm… Not to be defensive, but I will be…

“In 2015, Elon Musk said self-driving cars that could drive “anywhere” would be here within two or three years.” … According to my definition, from day-one (>9 years ago), of my 3 (very) different types of SmartDrivingCars:

  • Safe-driving Cars (Automation of Collision Avoidance on cars that we drive all the time. Societal benefit is improved Safety),

  • Self-Driving Cars (Automation of Steering and Braking functions some of the time, in some places, but always requiring driver supervision. Societal benefit is Comfort & Convenience (and NOT any substantive Safety improvements), and

  • Driverless Cars able to go from some origins to some destinations at some times without a driver or attendant on board. Societal benefit is delivering affordable high-quality mobility for almost anyone (and some/many things), from those origin-destination-time combinations. (period! Again, safety is a floor, not a substantive value proposition.)

Elon delivers, every day, “self-driving Tesla” with his autoPilot and FSD features. They deliver very good “Comfort & Convenience” to Tesla owners as long as the driver continues to do their part… always supervise the Tesla’s automation. Cadillac also does it with its SuperCruise, Subaru with its EyeSight, Mercedes with its 997 package, and …

Automakers, Mad Men and modern day commercials seem to make it a habit to oversell and over promise. I admit, Elon may well be at the asymptotic limit of that distribution, but everyone knows that he’s way out there.   We consider him entertainment, just as we consider all the money we loose on Fan Duel and in Vegas to be an entertainment expense.  Caveat emptor

In 2016, Lyft CEO John Zimmer predicted they would “all but end” car ownership by 2025.

… Hopefully by then, that thought will be in at least some minds. Putting some blemish on what the  Mad Men created as an absolute human desire would be a substantial achievement….

In 2018, Waymo CEO John Krafcik warned autonomous robocars would take longer than expected.

… Nothing wrong here…

In 2021, some experts aren’t sure when, if ever, individuals will be able to purchase steering-wheel-free cars that drive themselves off the lot….”

… From the beginning and continue today I argue that there is no market in the personal ownership of Driverless Cars.  Why own it???  I can’t even drive it!!!  Just to sit in my driveway??? I’m going to make it a business??? I’ll be the smallest businessman in the world, bearing on my shoulders the highest form of personal responsibility, the life & safety of my customer.  NOT GONNA HAPPEN!!!

Also… please, not everyone promised anything.  And I haven’t even mentioned Steve Schladover who has been stalwart in his efforts to advance this technology in a realistic context.

The Society of Automotive Engineers had, and continue to have, an opportunity to bring realism to this community by, at the very least, simply dropping any reference to anything called “Level 5”.  If SAE wishes to be humble and brave, they can also apologize for even suggesting that Level 5’s “everywhere” could ever exist within the lifetimes of any current or soon to be member of SAE. By creating the category, SAE baited the Mad Men, Sunday Supplementers and Click-Bait folks into fantasizing something envisioned by a reputable, serious organization.

SAE, please edit your “Levels literature” by “whiting out” all reference to “Level 5” or adding after any Level 5 “NA”. While you’re at it, do it also for “Level 3” because that’s also a non-starter. Alain

SmartDrivingCars

                                                      Pod-[Cast Episode 217](https://soundcloud.com/smartdrivingcar/smart-driving-cars-episode-217), [Zoom-Cast Episode 217](https://www.youtube.com/watch?v=bZAfs4qULMk)

                                                      w/Christorpher
                                                      Mims,
                                                      Columnist,
                                                      Wall Street
                                                      Journal

F. Fishkin, June 7 , “Are self-driving cars still decades ahead?  Wall Street Jopurnal columnist and author Christopher Mims joins Princeton’s Alain Kornhauser & co-host Fred Fishkin for a look at the progress and roadblocks. Plus the latest on Tesla, Cruise, the dramatic rise in road deaths during Covid and more. “Alexa, play the Smart Driving Cars podcast!”. Ditto with Siri, and GooglePlay … Alain

                                                      The
                                                      SmartDrivingCars
                                                      eLetter,
                                                      Pod-Casts,
                                                      Zoom-Casts and
                                                      Zoom-inars are
                                                      made possible
                                                      in part by
                                                      support from
                                                      the Smart
                                                      Transportation
                                                      and Technology
                                                      ETF, symbol
                                                      MOTO.   For
                                                      more
                                                      information: [www.motoetf.com](https://www.smartetfs.com/).  Most funding is
                                                      supplied by
                                                      Princeton
                                                      University's
                                                      Department of
                                                      Operations
                                                      Research &
                                                      Financial
                                                      Engineering
                                                      and Princeton
                                                      Autonomous
                                                      Vehicle
                                                      Engineering
                                                      (PAVE)
                                                      research
                                                      laboratory as
                                                      part of its
                                                      research
                                                      dissemination
                                                      initiative

Why AI is Harder Than We Think

                                                      M. Mitchell,
                                                      "... Despite
                                                      attempts to
                                                      redefine "full
                                                      self-driving"
                                                      into existence
                                                      [7], none of
                                                      these
                                                      predictions
                                                      has come true.
                                                      It's worth
                                                      quoting AI
                                                      expert Drew
                                                      McDermott on
                                                      what can
                                                      happen when
                                                      over-optimism
                                                      about AI
                                                      systems—in
                                                      particular,
                                                      self-driving
                                                      cars—turns out
                                                      to be wrong:

                                                      Perhaps
                                                      expectations
                                                      are too high,
                                                      and... this
                                                      will
                                                      eventually
                                                      result in
                                                      disaster.
                                                      [S]uppose that
                                                      five years
                                                      from now
                                                      [funding]
                                                      collapses
                                                      miserably as
                                                      autonomous
                                                      vehicles fail
                                                      to roll. Every
                                                      startup
                                                      company fails.
                                                      And there's a
                                                      big backlash
                                                      so that you
                                                      can't get
                                                      money for
                                                      anythinconnectedwith
                                                      AI. Everybody
                                                      hurriedly
                                                      changes the
                                                      names of their
                                                      research
                                                      projects to
                                                      something
                                                      else. This
                                                      condition [is]
                                                      called the "AI
                                                      Winter" [8].

What’s most notable is that McDermott’s warning is from 1984, when, like today, the field of AI was awash with confident optimism about the near future of machine intelligence….” Read more  Hmmmm…  This is an excellent read. However, the problem is in terminology again.  Why call and automated driver, AI? It really doesn’t take much intelligence to follow a route from where you are to where you are going and not crash. Ants do it to get food and bring it back to the ant hill.  Flees fly around my office without crashing into my walls.  It is a lot like “rocket science”, but what it needs to do is let the practical rocket scientists address the problem at hand which is: bringing affordable mobility to folks who can really use it rather than making a get-rich-quick toy.

So far, the investment community has sloshed.. gained and lost … among itself with minimal societal investment from Local, State, Federal or Benevolent entities.  It has all been among investors. Society should not be concerned that, to date, this sector has delivered essentially zero societal value.  All of the net loss is sitting on balance sheets of the investment community.  At some point, they’ll have a margin call and sweep the net losses under some rug (or reorganize under some bankruptcy law) .  Then we can all start again, wiped clean of those sunk investments. Hopefully we’ll have a more modest and benevolent initiative focused on affordability and mobility to create a viable on-going business serving those whose lives can really be improved by this consumer product, rather than focused on getting rich flipping from one investor to another. Alain

Autonomous vehicle startup Aurora in final talks to merge with Reid Hoffman’s newest SPAC

” K. Korosec, June 4, “Autonomous vehicle startup Aurora is close to finalizing a deal to merge with Reinvent Technology Partners Y, the newest special purpose acquisition company launched by LinkedIn co-founder and investor Reid Hoffman, Zynga founder Mark Pincus and managing partner Michael Thompson, according to several sources familiar with the talks.

                                                      One of the
                                                      sticking
                                                      points is the
                                                      targeted
                                                      valuation,
                                                      which had been
                                                      as high as $20
                                                      billion. It is
                                                      now closer to
                                                      $12 billion
                                                      and the deal
                                                      is expected to
                                                      be announced
                                                      as early as
                                                      next week,
                                                      said multiple
                                                      sources who
                                                      have asked not
                                                      to be
                                                      identified
                                                      because
                                                      they're not
                                                      authorized to
                                                      discuss the
                                                      deal. Aurora
                                                      declined to
                                                      comment.
                                                      Reinvent also
                                                      declined to
                                                      comment......"
                                                      [Read more](https://techcrunch.com/2021/06/04/autonomous-vehicle-startup-aurora-in-final-talks-to-merge-with-reid-hoffmans-newest-spac/)  Hmmmm...Very interesting.
                                                      Congratulations
                                                      Chris.  You
                                                      deserve it.
                                                      All the best.
                                                      Alain

Man killed after car hits horse-drawn farming implement in Wayne County; drunk driving suspected

                                                      WKYC Staff,
                                                      June 5, "...
                                                      he was hit
                                                      from behind by
                                                      an Acura
                                                      RDX..." [Read more](https://www.wkyc.com/article/news/local/northeast-ohio/man-killed-car-hits-horse-drawn-farming-implement-wayne-county-drunk-driving/95-4821b73f-c435-4916-bf55-9d6b5a86212d)  Hmmmm... First of all my sincere
                                                      condolences go
                                                      out to the
                                                      family and
                                                      loved ones of
                                                      Eli A. Miller
                                                      of Big
                                                      Prairie.

                                                      2. Why didn't
                                                      the Acura
                                                      RDX's
                                                      Automated
                                                      Emergency
                                                      Braking System
                                                      not stop the
                                                      Acura RDX from
                                                      hitting Eli A.
                                                      Miller of Big
                                                      Prairie?
                                                      Maybe if Acura
                                                      is found
                                                      liable in this
                                                      most tragic
                                                      situation
                                                      they'll
                                                      finally be
                                                      motivated to
                                                      get their AEB
                                                      Systems to
                                                      work reliably. 3.
                                                      To be clear..
                                                      we as a
                                                      society should
                                                      have zero
                                                      expectation
                                                      that any of
                                                      us, in any of
                                                      our lifetimes,
                                                      will be able
                                                      to affordably
                                                      buy and
                                                      personally own
                                                      a car that
                                                      will be able
                                                      to safely
                                                      drive us from
                                                      our watering
                                                      hole to our
                                                      home.
                                                      Period!  So
                                                      don't drink
                                                      and ever even
                                                      think, or
                                                      fantasize,
                                                      that you'll be
                                                      able to safely
                                                      drive home or
                                                      have some AI
                                                      gizmo get you
                                                      home safely.
                                                      Alain

The pandemic was the bloodiest year for driving in over a decade

A. Hawkins, June 4, “Road deaths jumped 7.2 percent in 2020 from the year before, hitting a 13-year high, even though people weren’t driving as much, according to the National Highway Traffic Safety Administration (NHTSA). But while NHTSA’s numbers paint a grim picture, they offer only a glimpse at what’s shaping up to be a historically bloody year of driving.

                                                      Overall,
                                                      38,680 people
                                                      died in car
                                                      crashes in
                                                      2020, the
                                                      highest number
                                                      since 2007.
                                                      But it's worse
                                                      than it
                                                      sounds, since
                                                      the number of
                                                      miles driven
                                                      in the US
                                                      dropped by 13
                                                      percent. That
                                                      means every
                                                      mile someone
                                                      drove last
                                                      year was more
                                                      dangerous than
                                                      it was the
                                                      year before.
                                                      ." [Read more](https://www.theverge.com/2021/6/4/22518496/2020-traffic-crash-death-nhtsa-pandemic-driving)  Hmmmm... We knew this was coming
                                                      and it may
                                                      well be even
                                                      worse now.
                                                      From my small
                                                      vantage point,
                                                      people seem to
                                                      be driving
                                                      faster and
                                                      crazier.  It
                                                      is bad out
                                                      there.
                                                      Technology
                                                      better hurry
                                                      up and help
                                                      keep us from
                                                      misbehaving so
                                                      badly while
                                                      driving.
                                                      Alain

SpaceX launches Dragon cargo ship to space station, nails booster landing

Space.com, June 3, “A brand new SpaceX Falcon 9 rocket launched the Commercial Resupply Services-22 mission (CRS-22) from Launch Complex 39A (LC-39A) at Kennedy Space Center, Florida on June 3, 2021.” Read more  Hmmmm… Watch from 6 minutes into the video to see “best ever” views of the landing. New booster must have better live com system. On June 5th, SpaceX had its 125th successful launch and 87th successful recovery of a launch stage. Impressive!. Nice progress since the 1st launch of Falcon 9 on June 4, 11 years ago to the day. That’s an average of 1 launch per month, since the start, with the rate now.  With more than 17 launches so far this year, SpaceX is close to a launch per week now.  And with no mention of any “AI”. Alain

Jeff Bezos is going to space on first crewed flight of rocket

J. Watties, June 7, “Jeff Bezos will be flying to space on the first crewed flight of the New Shepard, the rocket ship made by his space company, Blue Origin. The flight is scheduled for July 20th, just 15 days after he is set to resign as CEO of Amazon.

                                                      Blue Origin
                                                      said Bezos'
                                                      younger
                                                      brother, Mark
                                                      Bezos, will
                                                      also join the
                                                      flight.  "Ever
                                                      since I was
                                                      five years
                                                      old, I've
                                                      dreamed of
                                                      traveling to
                                                      space," Bezos,
                                                      57, said in a
                                                      Monday morning
                                                      Instagram
                                                      post. "On July
                                                      20th, I will
                                                      take that
                                                      journey with
                                                      my brother.
                                                      The greatest
                                                      adventure,
                                                      with my best
                                                      friend."..."
                                                      [Read more](https://www.cnn.com/2021/06/07/tech/jeff-bezos-space-blue-origin-new-shepard-flight-scn/index.html)  Hmmmm...  I want to go too!!
                                                      Please! 😁
                                                      Alan

Cruise can now give passengers rides in driverlee cars in California

                                                      " K. Korosec,
                                                      June 4,
                                                      "Cruise, the
                                                      autonomous
                                                      vehicle
                                                      subsidiary of
                                                      GM that also
                                                      has backing
                                                      from SoftBank
                                                      Vision Fund,
                                                      Microsoft and
                                                      Honda, has
                                                      secured a
                                                      permit that
                                                      will allow the
                                                      company to
                                                      shuttle
                                                      passengers in
                                                      its test
                                                      vehicles
                                                      without a
                                                      human safety
                                                      operator
                                                      behind the
                                                      wheel.

                                                      The permit,
                                                      issued by the
                                                      California
                                                      Public
                                                      Utilities
                                                      Commission as
                                                      part of its
                                                      driverless
                                                      pilot program,
                                                      is one of
                                                      several
                                                      regulatory
                                                      requirements
                                                      autonomous
                                                      vehicle
                                                      companies must
                                                      meet before
                                                      they can
                                                      deploy
                                                      commercially.
                                                      This permit is
                                                      important —
                                                      and Cruise is
                                                      the first to
                                                      land this
                                                      particular one
                                                      — but it does
                                                      not allow the
                                                      company to
                                                      charge
                                                      passengers for
                                                      any rides in
                                                      test
                                                      AVs......."  [Read more](https://techcrunch.com/2021/06/04/cruise-can-now-give-passengers-rides-in-driverless-cars-in-california/)  Hmmmm... Good that they can, but
                                                      when will they
                                                      be comfortable
                                                      enough to
                                                      actually do it
                                                      without a
                                                      driver or
                                                      attendant in
                                                      the car?
                                                      Alain

Merlin Labs wants to fill the sky with pilotless planes carrying cargo and passengers

A. Hawkins, JMay 26, “Rutonomous flight startup Merlin Labs is coming out of stealth mode to announce that it’s raised $25 million in funding from Google Ventures and First Round Capital. The company has also struck a deal with aviation services contractor Dynamic Aviation to begin putting its pilotless plane technology into commercial operation.

                                                      The two
                                                      announcements
                                                      are the first
                                                      steps toward
                                                      Merlin Labs'
                                                      larger goal of
                                                      filling the
                                                      sky with
                                                      pilotless
                                                      planes
                                                      carrying cargo
                                                      and
                                                      passengers. As
                                                      part of its
                                                      deal with
                                                      Dynamic, the
                                                      startup will
                                                      supply its
                                                      autonomous
                                                      flight
                                                      technology to
                                                      55 of the
                                                      contractor's
                                                      King Air
                                                      aircraft.
                                                      Merlin is
                                                      already
                                                      conducting
                                                      test flights
                                                      with the first
                                                      King Air plane
                                                      outside its
                                                      dedicated
                                                      flight
                                                      facility at
                                                      the Mojave Air
                                                      and Space
                                                      Port. Merlin
                                                      Labs is
                                                      co-located in
                                                      Boston; Los
                                                      Angeles;
                                                      Denver; and
                                                      Auckland, New
                                                      Zealand..  ."
                                                      [Read more](https://www.theverge.com/2021/5/26/22453042/merlin-labs-autonomous-flight-startup-stealth-funding)  Hmmmm... Seems like a real
                                                      opportunity ..
                                                      to/from the
                                                      many small
                                                      airports...
                                                      Only problem
                                                      is aerodynamic
                                                      drag... goes
                                                      up with
                                                      velocity
                                                      cubed!
                                                      Energy costs
                                                      are a
                                                      non-trivial
                                                      floor on
                                                      affordability.
                                                      Alain

Autonomous Vehicles

C. Wilson, Jn 14, “… Autonomous Vehicles 101

                                                      An autonomous
                                                      vehicle drives
                                                      itself by
                                                      using a
                                                      combination of
                                                      onboard
                                                      technologies
                                                      to measure the
                                                      distance of
                                                      the car from
                                                      various
                                                      objects,
                                                      including
                                                      pedestrians,
                                                      bicyclists and
                                                      other cars.
                                                      GPS,
                                                      supplemented
                                                      with highly
                                                      detailed
                                                      up-to-date
                                                      digital maps,
                                                      locates
                                                      vehicles and
                                                      indicates
                                                      which has the
                                                      right of way.
                                                      Communications
                                                      among AVs, as
                                                      well as
                                                      between AVs
                                                      and roadway
                                                      infrastructure,
                                                      determine the
                                                      location and
                                                      intention of
                                                      other
                                                      vehicles, the
                                                      condition of
                                                      the roadway,
                                                      and the status
                                                      of traffic
                                                      signals.
                                                      Cooperative
                                                      automated
                                                      driving, in
                                                      which multiple
                                                      (or even all)
                                                      vehicles are
                                                      effectively
                                                      plugged into a
                                                      local network,
                                                      has the
                                                      potential to
                                                      smooth traffic
                                                      flow, improve
                                                      travel time
                                                      and its
                                                      reliability,
                                                      and virtually
                                                      eliminate
                                                      accidents
                                                      along with
                                                      loss of life
                                                      and damage to property...."   [Read more](https://www.milkenreview.org/articles/autonomous-vehicles?IssueID=39)  Hmmmm...  Recommended reading.
                                                      Alain

More On….

See

                                                      (confidential)
                                                      [from (5/15/21](cid:part71.140024F6.C0E866AB@princeton.edu)[)](cid:part71.140024F6.C0E866AB@princeton.edu).  Then Re-see:

Pop Up Metro USA Intro 09 2020

H. Posner’77, Sept 13, 2020. “Creating Value for Light Density Urban Rail Lines”  . See slidesSee video Hmmmm… Simply Brilliant. Alain

                                                      0, 0);">[Annual Princeton](https://orfe.princeton.edu/conferences/sdc/session/20210128)SmartDrivingCar
                                                      Summit [It is over!!!](https://orfe.princeton.edu/conferences/sdc/session/20210325)
                                                      Now time to
                                                      actually do
                                                      something in
                                                      the Trentons
                                                      of this
                                                      world.

Making Driverless Happen – The Road Forward (Updated)

                                                      K. Pyle, April
                                                      18, ""It's
                                                      time to hit
                                                      the start
                                                      button," is [Fred Fishkin's](https://www.techstination.com/) succinct way of
                                                      summarizing
                                                      the next steps
                                                      in the Smart
                                                      Driving Car
                                                      journey.
                                                      Fiskin, along
                                                      with the LA
                                                      Times' [Russ Mitchell](https://twitter.com/russ1mitchell?lang=en)
                                                      co-produced
                                                      the final
                                                      session of the
                                                      [2021 Smart Driving Car Summit, Making It Happen – Part 2](https://orfe.princeton.edu/conferences/sdc/session/20210415).
                                                      This 16th and
                                                      final session
                                                      in this
                                                      multi-month
                                                      online
                                                      conference not
                                                      only provided
                                                      a s[ummary of the thought-provoking speakers](https://viodi.com/2021/04/18/making-driverless-happen-the-road-forward/),
                                                      but also
                                                      provided food
                                                      for thought on
                                                      a way forward
                                                      to bring
                                                      mobility to
                                                      "the Trentons
                                                      of the World."

                                                      Setting the
                                                      stage for this
                                                      final session,
                                                      Michael Sena
                                                      provided
                                                      highlights of
                                                      the Smart
                                                      Driving Car
                                                      journey that
                                                      started in
                                                      late December
                                                      2020.  Safety,
                                                      high-quality,
                                                      and affordable
                                                      mobility,
                                                      particularly
                                                      for those who
                                                      do not have
                                                      many options,
                                                      was a common
                                                      theme to the
                                                      2021 Smart
                                                      Driving Car
                                                      Summit. As
                                                      Princeton
                                                      Professor
                                                      Kornhauser,
                                                      the conference
                                                      organizer put
                                                      it,....." [Read more](https://viodi.com/2021/04/18/making-driverless-happen-the-road-forward/)  Hmmmm.... We had another
                                                      excellent
                                                      Session.
                                                      Thank you for
                                                      the summary,
                                                      Ken!  Alain

Ken Pyle’s Session Summaries of 4th Princeton SmartDrivingCar Summit:

15th Session    Making it Happen - Part One: Elected Officials’ Role in Creating a Welcoming Environment in the Trentons of this World

14th Session    What Will Power Safely-driven Cars

13th Session    Improving the Moving of Goods

12th Session    3/18/21 Human-centered Design of Safe and Affordable Driverless Mobility

11th Session    3/11/21 Incentivizing Through Regulation

10th Session    3/04/21 Incentivizing Through Insurance

9th Session    2/25/21  Can Level 3 be Delivered?

8th Session    2/18/21  Who Will Build, Sell and Maintain Driverless Cars?

                                                      [Michael Sena's Slides](https://www.dropbox.com/s/yfzscinfy41vrka/Sena_Session8%20SDC_Summit.pdf?dl=0),
                                                      [Glenn Mercer Slides](https://www.dropbox.com/s/8x4sd97vrifa9r9/Mercer_Session8%20SDC_Summit.pdf?dl=0)

7th Session    2/11/21  Finally Doing It

6th Session    2/ 4/21   Safe Enough in the Operational Design Domain

5th Session    1/28/21 At the Tipping Point

4th Session    1/21/21 Why Customers are Buying Them

3rd Session    1/14/21 The SmartDrivingCars We Can Buy Today

2nd Session1/ 7/21  A Look into the Future1st Session:12/17/20Setting the Stage

Kornhauser & He, April 2021“Making it Happen:  A Proposal for Providing Affordable, High-quality, On-demand Mobility for All in the “Trentons” of this World”

Orf467F20_FinalReport “Analyzing Ride-Share Potential and Empty Repositioning Requirements of a Nationwide aTaxi System” Kornhauser & He, March 2021 “AV 101 + Trenton Affordable HQ Mobility Initiative”

C’mon Man!(These folks didn’t get/read the memo)

Sunday Supplement

Half-Baked

Click-Bait

Calendar of Upcoming

                                                      Events

The 2021 TRB Annual

Automated Road Transportation Symposium

Virtual on July 12-15, 2021

5th Annual Princeton SmartDrivingCar Summit

Fall 2021 Live in Person To be Announced

June 9, 2021, Fully virtual

                                                      Georgia,
                                                      serif;">

On the More Technical Side

http://orfe.princeton.edu/~alaink/SmartDrivingCars/Papers/

K. Lockean’s AV Research Group at U of Texas

and

                                                      [The SYMPOSIUM ON THE FUTURE NETWORKED CAR 2021 VIRTUAL EVENT](https://www.itu.int/en/fnc/2021/Pages/default.aspx)

 R. Shields, 22 - 25 March, “Recordings from the conference:

Session 1 plus opening: (Regulatory): https://youtu.be/UcDC8gXiUFk

                                                      Session 2: ([Cybersecurity](https://youtu.be/ppp2hxlvebY)): [https://youtu.be/ppp2hxlvebY](https://youtu.be/ppp2hxlvebY)

                                                      Session 3: [(Automated Driving Systems](https://youtu.be/uL2dRHuX2Cc)): [https://youtu.be/uL2dRHuX2Cc](https://youtu.be/uL2dRHuX2Cc)

                                                      Session 4: [(Communications for ADS](https://www.youtube.com/watch?v=IFQcL6yfBso)) : [https://www.youtube.com/watch?v=IFQcL6yfBso](https://www.youtube.com/watch?v=IFQcL6yfBso)

Read more  Hmmmm… Russ, thank you for sharing! Alain

###

These editions re sponsored by the SmartETFs Smart Transportation and Technology ETF, symbol MOTO. For more information head to www.motoetf.com

SmartDrivingCars Pod-Cast Episode 216, Zoom-Cast Episode 216   w/Michael Sena, editor The Dispatcher

F. Fishkin, May 28 , “The Future of Mobility is Slowly Coming Into Focus. That’s on top in the June edition of The Dispatcher. From Sweden, publisher Michael Sena joins Princeton’s Alain Kornhauser and co-host Fred Fishkin for that plus better batteries, May Mobility, Tesla and more.

SmartDrivingCars Pod-Cast Episode 215, Zoom-Cast Episode 215   w/Cade Metz, Correspondent, NY Times & Ken Pyle, editor, Viodi.com

F. Fishkin, May 27 , “The Costly Pursuit of Self Driving Cars Continues On and On and On.  That’s the headline of a NY Times story this week.  The reporter, Cade Metz, also the author of a new book on artificial intelligence, joins Princeton’s Alain Kornhauser, co-host Fred Fishkin and guest Ken Pyle of Viodi View..”

SmartDrivingCars Pod-Cast Episode 214, Zoom-Cast Episode 214

F. Fishkin, May 23 , “An interview with the chief engineer behind Ford’s F150 Lightning EV truck…Waymo shares rider stories and the AFL-CIO tells Congress autonomous vehicles should be required to have human operators. Join Princeton’s Alain Kornhauser and co-host Fred Fishkin for those stories and more.”

SmartDrivingCars Pod-Cast Episode 213, Zoom-Cast Episode 213 w/Robbie Diamond; Founder, Securing America’s Future Energy

F. Fishkin, May 14 , “The autonomous mobility competition with China. What will it take to succeed? Securing America’s Future Energy founder Robbie Diamond dives in with Princeton’s Alain Kornhauser & co-host Fred Fishkin. Plus the latest on #AutoX,  #Tesla,  #GM, #TuSimple and more. Remember to subscribe! And check out this SAFE panel discussion too.  “..

SmartDrivingCars Pod-Cast Episode 213, Zoom-Cast Episode 213 w/Robbie Diamond; Founder, Securing America’s Future Energy

F. Fishkin, May 14 , “The autonomous mobility competition with China. What will it take to succeed? Securing America’s Future Energy founder Robbie Diamond dives in with Princeton’s Alain Kornhauser & co-host Fred Fishkin. Plus the latest on #AutoX,  #Tesla,  #GM, #TuSimple and more. Remember to subscribe! And check out this SAFE panel discussion too.. https://youtu.be/Z6NBRrtTDnI

SmartDrivingCars Pod-Cast Episode 212, Zoom-Cast Episode 212 w/Ken Pyle

F. Fishkin, May 8 , “Where does Waymo go from here?   Is GM really going to market personal autonomous vehicles? Viodi View managing editor Ken Pyle joins Princeton’s Alain Kornhauser & co-host Fred Fishkin for a look at those issues plus Volkswagen, Tesla, Argo and more.

SmartDrivingCars Pod-Cast Episode 211, Zoom-Cast Episode 211 w/ Michael Sena, Editor of The Dispatcher

F. Fishkin, May 1 , “There’s plenty of combustion around the issue of banning internal combustion engines (ICE). Consultant and The Dispatcher publisher Michael Sena joins us for a look at what makes sense…and what doesn’t. Plus #Tesla, #Toyota, #Volkswagen, #Baidu and progress in Florida. …”

 SmartDrivingCars Pod-Cast Episode 210, Zoom-Cast Episode 210 w/Ken Pyle & Louis Aaron’23

F. Fishkin, April 26 , “Passengers at the Las Vegas Convention Center are about to get their first taste of the new underground mobility service from #Elon​ Musk’s The Boring Company. Princeton student Louis Aaron has been working there and he joins Viodi View Managing Editor Ken Pyle, Princeton’s Alain ..”

SmartDrivingCars Pod-Cast Episode 209, Zoom-Cast Episode 209 w/Clifford Winston, Brookings Inst.

F. Fishkin, April , “The Texas #Tesla crash that killed two continues to make headlines. The impact on the electric and automated vehicle industries? From the Brookings Institution, senior fellow Clifford Winston joins Princeton’s Alain Kornhauser and co-host Fred Fishkin for a look at what the real focus should be on..”

SmartDrivingCars Pod-Cast Episode 208, Zoom-Cast Episode 208 w/Prof. Stephen Still, U. of Buffalo

F. Fishkin, April 18, “What does it take to bring about mobility for all in the real world? With help from the federal DOT and a team at the University of Buffalo…some big steps are being taken there. Professor Stephen Still joins Princeton’s Alain Kornhauser and co-host Fred Fishkin for that…plus, Tesla, Uber, Cruise and more on Smart Driving Cars.”

SmartDrivingCars Pod-Cast Episode 207, Zoom-Cast Episode 207  w/Selika Josiah Talbott

F. Fishkin, April 10 , “When a driverless vehicle crashes…what should passengers, other vehicle owners, law enforcement and first responders do? American University Professor Selika Josiah Talbott says the time for planning is now. She joins Princeton’s Alain Kornhauser and co-host Fred Fishkin for that plus Tesla, Apple and more in the latest Smart Driving Cars.”

SmartDrivingCars Pod-Cast Episode 206, Zoom-Cast Episode 206  w/Stan Young, National Renewable Energy Laboratory

F. Fishkin, April 2, “When it comes to future mobility, what will fuel the vehicles? How can the shortcomings of electric vehicles be overcome? Stanley Young, Mobility Systems team lead for the National Renewable Energy Laboratory joins Princeton’s Alain Kornhauser & co-host Fred Fishkin…”

SmartDrivingCars Pod-Cast Episode 205, Zoom-Cast Episode 205  w/Michael Sena; Editor The Dispatcher. President, MLSena Consulting

F. Fishkin, March 26, “Every driverless car should take the same tests that we take..and have the same responsibilities. So says Michael L. Sena in the latest edition of The Dispatcher. He joins Princeton’s Alain Kornhauser and co-host Fred Fishkin for that plus the latest from Tesla and more…on Episode 205 of Smart Driving Cars…”

SmartDrivingCars Pod-Cast Episode 204, Zoom-Cast Episode 204  w/Andrew Rose, President, OnStar Insurance Services

F. Fishkin, March 15, “.With GM aiming to upend the car insurance industry, the President of the automaker’s new OnStar Insurance Services, Andrew Rose joins Princeton’s Alain Kornhauser and co-host Fred Fishkin. What advantages will OnStar insurance bring to the table…and a look at the future of auto insurance..”

SmartDrivingCars Pod-Cast Episode 203, Zoom-Cast Episode 203 AV 101: A. Kornhauser

###

                                                      F. Fishkin,
                                                      March 13,
                                                      ".GM's move to
                                                      transform auto
                                                      insurance
                                                      through OnStar
                                                      Insurance:
                                                      Is it a win,
                                                      win for
                                                      all?      Is
                                                      adaptive
                                                      cruise control
                                                      prompting some
                                                      drivers to
                                                      speed?     And
                                                      what does
                                                      Tesla really
                                                      mean by "full
                                                      self
                                                      driving"?
                                                      Just some of
                                                      the questions
                                                      tackled  in
                                                      the latest
                                                      edition of
                                                      Smart Driving
                                                      Cars with
                                                      Princeton's
                                                      Alain
                                                      Kornhauser
                                                      & co-host
                                                      Fred Fishkin."
                                                      [SmartDrivingCars Pod-Cast Episode 202](https://soundcloud.com/smartdrivingcar/smart-driving-cars-episode-202),
                                                      [Zoom-Cast Episode 202](https://youtu.be/Hj3GmnTqfdk) President
                                                      & CEO,
                                                      RoadDB

###

###

                                                      F. Fishkin,
                                                      March 3, "When
                                                      will we be
                                                      able to
                                                      purchase cars
                                                      that can
                                                      largely drive
                                                      themselves?
                                                      It may not be
                                                      long...but
                                                      don't expect
                                                      to vacate the
                                                      driver's
                                                      seat.  That's
                                                      the view of
                                                      entrepreneur,
                                                      tech pioneer
                                                      and RoadDB CEO
                                                      Russ
                                                      Shields.   He
                                                      takes an in
                                                      depth look at
                                                      where we are
                                                      and where
                                                      we're headed
                                                      with
                                                      Princeton's
                                                      Alain
                                                      Kornhauser
                                                      & co-host
                                                      Fred Fishkin." [SmartDrivingCars Pod-Cast Episode 201](https://soundcloud.com/smartdrivingcar/smart-driving-cars-episode-201),
                                                      [Zoom-Cast Episode 201](https://youtu.be/n5oEfvBrWa8)
                                                      w/Michael
                                                      Sena,
                                                      Publisher of The
                                                      Dispatcher

###

###

                                                      F. Fishkin,
                                                      Feb. 26,
                                                      "Smarter cars
                                                      need smarter
                                                      assembly...and
                                                      location
                                                      matters.   The
                                                      Dispatcher
                                                      publisher
                                                      Michael Sena
                                                      joins
                                                      Princeton's
                                                      Alain
                                                      Kornhauser and
                                                      co-host Fred
                                                      Fishkin for a
                                                      look at that,
                                                      politics,
                                                      climate and
                                                      carmakers...plus
                                                      Tesla,
                                                      Velodyne,
                                                      Foxconn and
                                                      more.." [SmartDrivingCars Pod-Cast Episode 200](https://soundcloud.com/smartdrivingcar/smart-driving-cars-episode-200),
                                                      [Zoom-Cast Episode 200](https://www.youtube.com/watch?v=iVHQuwNT4eY&feature=youtu.be)
                                                      w/Edwin Olsen,
                                                      CEO, May
                                                      Mobility

###

###

                                                      F. Fishkin,
                                                      Feb. 22, "How
                                                      May Mobility
                                                      is building
                                                      confidence in
                                                      autonomous
                                                      transportation
                                                      and creating a
                                                      road map for
                                                      growth through
                                                      the pandemic
                                                      and beyond.
                                                      CEO and
                                                      co-founder
                                                      Edwin Olson
                                                      joins
                                                      Princeton's
                                                      Alain
                                                      Kornhauser and
                                                      co-host Fred
                                                      Fishkin for
                                                      that and
                                                      more."

Link to previous SDC PodCasts & ZoomCasts

Recent Highlights of:

                                                      May 29, 2021

                                                      [The Future of Mobility is Slowly Coming into Focus](https://www.dropbox.com/s/bpeklrq3sgutu1l/The-Dispatcher_June-2021.pdf?dl=0) M.
                                                      Sena, June
                                                      2021,
                                                      "...Mobility-as-a-service
                                                      would provide
                                                      the business
                                                      model to tie
                                                      everything
                                                      together,
                                                      perhaps as an
                                                      extension of
                                                      your
                                                      phone/broadband
                                                      subscription.
                                                      Private car
                                                      ownership
                                                      would soon be
                                                      a relic of a
                                                      bygone age.

This is an interesting narrative, but is not a correct one. Even before COVID-19 changed how people have been living outside of China since Friday, the 13th of March 2020, the picture of everything happening in high density cities was a rumor that companies like WEWORK spread to build their houses of cards. …

One effect of changes that have occurred in where people live and work in and around big cities is a phenomenon that was already well underway before the pandemic but has sped up: the demise of inner city buses. I wrote about this in the December 2018 issue of THE DISPATCHER, Is It Time to Throw the Bus Under the Bus?. I wrote:

                                                      We need to
                                                      start thinking
                                                      outside the
                                                      bus. If a city
                                                      is serious
                                                      about
                                                      providing a
                                                      useful bus
                                                      service, it
                                                      needs to run
                                                      them
                                                      everywhere and
                                                      often,
                                                      including at
                                                      night. It
                                                      must,
                                                      therefore, get
                                                      rid of cars
                                                      driving and
                                                      parking on its
                                                      streets. ..

One effect of changes that have occurred in where people live and work in and around big cities is a phenomenon that was already well underway before the pandemic but has sped up: the demise of inner city buses. I wrote about this in the December 2018 issue of THE DISPATCHER, Is It Time to Throw the Bus Under the Bus?. I wrote:

                                                      We need to
                                                      start thinking
                                                      outside the
                                                      bus. If a city
                                                      is serious
                                                      about
                                                      providing a
                                                      useful bus
                                                      service, it
                                                      needs to run
                                                      them
                                                      everywhere and
                                                      often,
                                                      including at
                                                      night. It
                                                      must,
                                                      therefore, get
                                                      rid of cars
                                                      driving and
                                                      parking on its
                                                      streets. ...
                                                      What cities
                                                      are doing
                                                      today all over
                                                      the world is
                                                      neither
                                                      providing an
                                                      adequate
                                                      service to
                                                      their citizens
                                                      nor using the
                                                      money
                                                      allocated for
                                                      transport in a
                                                      cost-effective
                                                      way...

Bite the bullet and get private cars off the big city streets

                                                      The reasons
                                                      that people
                                                      who live in
                                                      cities began
                                                      to buy cars
                                                      was that they
                                                      needed them to
                                                      get to their
                                                      jobs, the ones
                                                      that began
                                                      moving out of
                                                      the cities in
                                                      the '60s to
                                                      'campuses'
                                                      where there
                                                      were no
                                                      transit links.
                                                      Then they
                                                      needed them to
                                                      drop off their
                                                      children to
                                                      day care
                                                      centers since
                                                      both parents
                                                      worked. Then
                                                      they needed
                                                      them to drop
                                                      off their
                                                      older
                                                      children...

As I said, it is not buses that will meet the need. Neither is it roads filled with taxis. There are taxis offering rides in Trenton and Scranton, but they are not replacing buses because they are too expensive and are often unavailable when demand for them is highest. The Uber/Lyft model can be better at meeting demand, but they are still too costly…”

Read more  Hmmmm…   Enjoy the whole issue. It is enormously well written! Also listen/watch the SDC Pod/Zoom Cast 216- below with Michael. Alain

                                                      [The Costly Pursuit of Self-Driving Cars Continues On. And On. And On.](https://www.nytimes.com/2021/05/24/technology/self-driving-cars-wait.html) C. Metz,
                                                      May 24, "...
                                                      So what went
                                                      wrong? Some
                                                      researchers
                                                      would say
                                                      nothing —
                                                      that's how
                                                      science works.
                                                      You can't
                                                      entirely
                                                      predict what
                                                      will happen in
                                                      an experiment.
                                                      ...
                                                      It's not an
                                                      experiment if
                                                      you can
                                                      predict the
                                                      outcome.  Why
                                                      bother doing
                                                      it???

More importantly, Mother Nature is involved and you don’t know what she is going to throw at you. Which is why simulations are not the complete answer… They’ll only regurgitate what you told them to do (which is somewhat useful because they implicate together the things that you thought you knew, giving you new insights.). The challenge is, She’s not involved in the simulation but She is every time you do it…  But that’s life and that’s what makes it exiting and worth living….  The self-driving car project just happened to be one of the most hyped technology experiments of this century, occurring on streets all over the country and run by some of its highest-profile companies….

Self-driving tech is not yet nimble enough to reliably handle the variety of situations human drivers encounter each day. It can usually handle suburban Phoenix, but it can’t duplicate the human chutzpah needed for merging into the Lincoln Tunnel in New York or dashing for an offramp on Highway 101 in Los Angele  … True!   But getting it to work in the Nevada desert and then Pheonix is an enormous accomplishment. Frank didn’t just roll out of the womb and make it in New York. He also went through “..the blues…” where he could actually sing and be appreciated in the “..small towns…” before he made it in NYC.  It took GM about ‘12 seconds’ to realize that the required human chutzpah was way to much to get started and they were outathere.

“If you look at almost every industry that is trying to solve really, really difficult technical challenges, the folks that tend to be involved are a little bit crazy and little bit optimistic,” he said. “You need to have that optimism to get up every day and bang your head against the wall to try to solve a problem that has never been solved, and it’s not guaranteed that it ever will be solved.”  … Absolutely true. By definition! (I also like to say that you need to be fundamentally stupid; else, you would have known how hard it was going to be and you would have just played golf or video games in your parent’s basement…)

“These cars will be able to operate on a limited set of streets under a limited set of weather conditions at certain speeds,” said Jody Kelman, an executive at Lyft. “We will very safely be able to deploy these cars, but they won’t be able to go that many places.” … Yup!! There is absolutely nothing bad about that. Go someplace else.   It doesn’t need to be much tougher that “Chandler”. It doesn’t really need to be any “bigger” than “Chandler”.

Waymo needs what Chandler doesn’t have.. Customers … Definition: folks whose quality-of-life can be substantially improved by what Waymo’s Technology can readily deliver today. )

                                                      That's the
                                                      market side of
                                                      this
                                                      initiative
                                                      that Silicon
                                                      Valley seems
                                                      to have
                                                      forgotten.
                                                      Cool
                                                      Technology
                                                      doesn't
                                                      happen, just
                                                      because it is
                                                      Technology.
                                                      Technology
                                                      happens
                                                      because it is
                                                      Cool.  Cool is
                                                      the value
                                                      proposition,
                                                      not
                                                      Technology:
                                                      else we'd have
                                                      [Segways](https://techcrunch.com/2020/06/23/say-so-long-to-the-original-segway/)
                                                      and people
                                                      wearing [GoogleGlass](https://www.investopedia.com/articles/investing/052115/how-why-google-glass-failed.asp)
                                                      all over the
                                                      place.

Assisted Driving (what I call Self-drivingCars, or, sorry, SAE Level 1 and Level 2, or Tesla AutoPilot) are Cool (That technology delivers Comfort and Convenience to those that can afford and wish to buy cars).  The buyer/customer just relies, for the most part, that engineers are making sure that the Technology works. Customers demand that the Technology adds to what they already enjoy (Cool).  Their attention span is really short.  The “lipstick” wears off quickly.

For Driverless… not so much Cool in Chandler. Maybe as a fling, or a tale, but actually, the negatives, largely outweigh the positives, think GoogleGlass. Few move or stay in Chandler unless you have a car (~70% Households have 2 or more cars). ‘everyone’ has their own car.  So while the Waymo technology might work in Chandler, it doesn’t have enough Waymophiles (customers for whom Waymo substantially improves what they already have for themselves) to make it a Go.

However, take “Trenton”.  70 % of the households have one or zero cars. Many more Trentonians have the opportunity to appreciate the incremental value that Waymo will bring to their lives.  They will more easily become Waymophiles if Waymo delivers in Trenton what Waymo has well demonstrated the “Cool” that it can deliver in Chandler. Even if Waymo shuts down until the few roads that it uses are plowed the few times it snows in Trenton. Trenton is Waymos’s (Ford/Argo & GM/Cruise as well) “New York”.

In short… While Chandler is an ideal place for Waymo to start getting its Technology working, Trenton is a great place for them to deliver societal value, which is supposed to be the fundamental mission of these Google “X.Projects” … …”

                                                      ...X's primary
                                                      output
                                                      is
                                                      breakthrough
                                                      technologies
                                                      that have the
                                                      potential to transform
                                                      people's lives
                                                      and become
                                                      large, sustainable
                                                      businesses."

It is time that Waymo begins to take what they’ve accomplished and actually begin to deliver primary output. “Read more  Hmmmm…  Excellent.  Comments in line above. Also Listen/Watch PodCast above.  Alain

                                                      May 22, 2021

  Why I Ride with Waymo: Mike Waymo One, May 13, “… I started taking it to work, and after crunching the numbers for gas, maintenance, insurance, upkeep, and owning a depreciating investment, it was pretty much a no-brainer that we really didn’t need two cars. I sold off my car and made Waymo my choice for commuting to and from work and for trips my wife and I need to take when the other is using our car…” Read more  Hmmmm…This is really great that he “crunched the numbers” and found it to be “pretty much a no-brainer”, which is what every real Waymo customer in Chandler has to do to become a Waymo customer.  One “doesn’t move to Chandler unless one has “two cars”.  See slide 5: 70% of the households have 2 or more cars in Chandler, so most of the folks have had to do the math to become a customer.  If Waymo offered the same service in Trenton, where 70% of the households have at most one car and 30% don’t have any, then it doesn’t take much number crunching to appreciate Waymo when walking is the next best way to go.

The Chandler Operational Design Domain (ODD) may be a great place to get the technology working.  It may well be the “easiest” ODD in the world.  A Trenton ODD may well not be all that much more difficult technologically. What Trenton does have are customers for whom what Waymo can deliver is truly a no-brainer. Alain

                                                      May 15, 2021

Autonomous Vehicles: A Framework for Deployment and Safety R. Diamond, May 13, “Join SAFE for an event focused on the importance of autonomous vehicles to our national and economic security and outlining pathways for the safe deployment of autonomous vehicles.

                                                      The event will
                                                      feature
                                                      remarks from
                                                      Dr. Steve
                                                      Cliff, Acting
                                                      Administrator
                                                      of NHTSA, a
                                                      discussion
                                                      between
                                                      industry
                                                      leaders, and
                                                      the release of
                                                      a report, "A
                                                      Regulatory
                                                      Framework for
                                                      AV Safety," by
                                                      O. Kevin
                                                      Vincent,
                                                      Associate
                                                      General
                                                      Counsel,
                                                      Regulatory at
                                                      Lucid...."  [Read more](https://www.youtube.com/watch?v=efcOl4QT4vg)  Hmmmm... A must watch,
                                                      complemented
                                                      by the [Vincent report](https://www.dropbox.com/s/v7d50nlj2k3o2ud/Kevin-Vincent-Regulatory-Framework.pdf?dl=0) and
                                                      our latest [PodCast](https://www.youtube.com/watch?v=biRYIW1ULCo) below.
                                                      Alain

                                                      May 8, 2021   [Why has't Waymo expanded its driverless service? Here's my theory](https://arstechnica.com/cars/2021/05/why-hasnt-waymo-expanded-its-driverless-service-heres-my-theory/)

###

                                                      T. Lee, May 7,
                                                      "Suburban
                                                      ride-hailing
                                                      is a lousy
                                                      business to be
                                                      in.

Last October, Waymo did something remarkable: the company launched a fully driverless commercial taxi service called Waymo One. Customers in a 50-square-mile corner of suburban Phoenix can now use their smartphones to hail a Chrysler Pacifica minivan with no one in the driver’s seat.

                                                      And then...
                                                      nothing. Seven
                                                      months later,
                                                      Waymo has
                                                      neither
                                                      expanded the
                                                      footprint of
                                                      the Phoenix
                                                      service nor
                                                      has it
                                                      announced a
                                                      timeline for
                                                      launching in a
                                                      second city.

                                                      It's as if
                                                      Steve Jobs had
                                                      unveiled the
                                                      iPhone,
                                                      shipped a few
                                                      thousand
                                                      phones to an
                                                      Apple Store in
                                                      Phoenix, and
                                                      then didn't
                                                      ship any more
                                                      for months—and
                                                      wouldn't
                                                      explain why.

                                                      Last Friday,
                                                      two Waymo
                                                      employees [participated in an "ask me anything" thread](https://www.reddit.com/r/SelfDrivingCars/comments/n031vq/you_voted_and_were_excited_to_chat_about_waymo/) on
                                                      the
                                                      SelfDrivingCars
                                                      subreddit, a
                                                      watering hole
                                                      for
                                                      self-driving
                                                      industry
                                                      insiders.
                                                      Questions
                                                      about
                                                      expansion
                                                      plans
                                                      dominated the
                                                      conversation.

                                                      "How are you
                                                      going to
                                                      scale?" one
                                                      redditor
                                                      asked. "What
                                                      are the
                                                      impediments to
                                                      service
                                                      expansion at
                                                      this time?"

                                                      The Waymonauts
                                                      responded with
                                                      maddening
                                                      generalities.

                                                      "We feel the
                                                      same urgency
                                                      to scale
                                                      quickly that
                                                      others do, but
                                                      a ton of work
                                                      goes into
                                                      doing it
                                                      safely," wrote
                                                      Waymo's Sam
                                                      Kansara."  [Read more](https://arstechnica.com/cars/2021/05/why-hasnt-waymo-expanded-its-driverless-service-heres-my-theory/)  Hmmmm... Not at all surprising.
                                                      Can you
                                                      imagine trying
                                                      to be better
                                                      than one's own
                                                      Land Rover or
                                                      Porsche in car
                                                      country.  That
                                                      is a heavy
                                                      lift.  Making
                                                      it heavier is
                                                      the focus on
                                                      today's most
                                                      entitled
                                                      yuppies.
                                                      That's as bad
                                                      as the
                                                      original focus
                                                      of driverless
                                                      cars on
                                                      1%ers.  Waymos
                                                      are pure and
                                                      simple
                                                      mobility
                                                      machines to
                                                      get you
                                                      from/to places
                                                      horizontally,
                                                      just as
                                                      elevators do
                                                      vertically ...
                                                      just get you
                                                      up to the "8th
                                                      floor".  Why
                                                      are elevators
                                                      so successful
                                                      at what they
                                                      do?... Second
                                                      best is the
                                                      stairwell!
                                                      They win all
                                                      the time,
                                                      hands down.

In Chandler, the “stairwell” is your car parked in your garage.  You don’t even have to go outside in all that heat. Waymo’s got to be really good to beat that! Waymo might end up getting close to that good, but in the beginning chances “slim-to-none”.  Not that the car in the garage doesn’t have an enormous amount of “excess baggage”. Everyone seems to have conveniently forgotten about it. When even with all of its LiDars, radars and deepLearning, whereas the car with the Mad Men fantasies is way more than half full and your go-to mobility is your car. Your car allowed you to consider the Chandlers of this world as a place whee you want to live.  That’s a challenging market place for Waymo. It’s worse than Bing v Google

A better place for Waymo  ( or Ford/Argo or GM/cruise) the place to start is to focus on a market where they can easily deliver better service.  The obvious market is to provide Waymo mobility to concentrations of households that have zero or only one car.  Folks that have been left behind by the automobile and don’t have access to one.  Those that have been relegated to take the staircase thereby not even having the opportunity to reach “the eighth floor”; which, once they can using Waymo,  would substantially improve their lives. They might in fact appreciate Waymo right out of the box.

Manhattan is one such place, but it has a great subway and safely driving its roads is enormously challenging, so that’s arguably the last place for Waymo to go. However, the census identifies many communities and “inner suburbs” that have substantial densities of zero and one-car household. For example: Trenton New Jersey. Waymo would be the obvious mobility choice. Numerous Trenton residents would readily perceive Waymo as the “Google” in their trip mode-choice.

Another note… trying to sell Waymo technology on its ability to improve safety is a fool’s gambit. Since Waymos don’t misbehave, it is “easy” to make them safer, but that argument is hard to get across Misbehaviors are core to the fantasies of driving and are thus excused and forgotten about.  Alain

Link to previous SDC eLetters

Alain L. Kornhauser, PhD

Professor & Director of Undergraduate Studies, Operations Research & Financial Engineering

                                                      Director,
                                                      Transportation
                                                      Program

                                                      Faculty Chair,
                                                      Princeton
                                                      Autonomous
                                                      Vehicle
                                                      Engineering

229 Sherrerd Hall

                                                      Princeton
                                                      University

                                                      Princeton, NJ

alaink@princeton.edu

                                                      609-258-4657
                                                      (o)

                                                      609-980-1427
                                                      (c)

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